The New Roles of New Media Communication

From the last post, I had introduced to you all what is new media. Today, this post is about the new roles of new media communication.

As I know, new media communication is we use the new media to communicate with other people. For example, social media which include FACEBOOK, YOUTUBE, TWITTER, LINKEDIN, WHATAPPS etc.

Public Relations Executive use social media to build and promote brand reputation, raise awareness, target a wider audience, interact with them and enable two way communication. It helps PRP can communicate with their audience directly and immediately. PRP also use new media to do their research about certain plan. 

Social Media Executive role in new media communication is to manage the content of company's social media website such as official webpage, Facebook page, Twitter account or LinkedIn profile. They have to know or to be familiar with the industry in which their company is in so that they can answer the question from the audience with the correct answer. Besides, they have to design the social media strategy that's in line with the brand identity, the company's audience and the goals.

Webmaster is like an IT management in the new media. They create, program and implement webpage, manage and maintain the soft ware and hard ware of the new media. They have to keep updating and maintain the webpage to keep it current and interesting too.