How New Media has Changed the Fields of Mass Communication?

This post is talking about how the new media affects the fields of Mass Communication.
First of all, I would like to tell you what is new media and what we have in the fields of Mass Communication.
New Media: A generic term for the many different forms of electronic forms of electronic communication that are made possible through the use of computer technology. Example: Social Media, Websites, E-mail, Streaming audio & video, etc.
Fields of Mass Communication: Public Relations, Marketing, Advertising, Broadcasting, Media Study, etc.
(I will only talk about 3 fields in this post.)

New media has changed PR from one-way communication to two-way communication. Last time, when PRP use the traditional media such as newspaper to spread their news and information, they will not get any or less reply from their audiences, By using the new media such as social media, they can get the feedback from the audiences immediately and improve themselves from the suggestion. 

New media made Marketing easier to do their research of their target audience. By using new media, they can easily get the audience profile rather than collected from the survey forms. It also allows them easier to conduct their 4P which are Product, Price, Place and Promotion. Besides, new media give more marketing freedom. There are more things can do in the social media compare to traditional media. Social network also provide a low-cost advertising platform, which if used correctly, there will be effectively. 

New media affects most Advertisements has switched from flyers or advertisement in newspaper into online or mobile advertisement. This cause the advertisers to save more their cost for buying the space and time in the traditional media such as television and radio. There will be no gatekeeper for the new media content which they can advertise by not rejecting from other people. 

In a conclusion, new media has brought a lot of benefits to the fields of Mass Communication. It allows us to have a more convenience way to get or to spread the news and information to our friends and family. However, we have to use it in the right way by not using it to spread rumours or have cyber bullying. 

QOTD: You are what you share.