Hello everyone! Ya, as you see the title of this post, this is a goodbye post for this blog. :)
Before I end my post, I would like to say thank you to my lecturer and tutor, Ms. Sabina who gave a lot of help to me to complete this subject. She also taught me a lot of knowledge about PR and New Media. And also, thanks to my classmates and friends who support me in the entire semester.
According to Oxford Dictionary, Parody defined as an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.
In this technological era, those sophisticated cameras, design applications and video editing tolls have made it easy for users to make parody of mainstream content. However, it not only bring the negative effect but sometimes it will bring out a positive effect for the content.
Here I am providing an example that brought a positive effect to the company.
Luke Aker, an Orlando resident had made a funny video to sell his well worn in 1996 Nissan Maxima with his film experience.
The video features his beat-up Nissan and a British voice-over, along with his Craigslist copy touting his “pavement-yacht” and its many luxurious features, like a broken odometer. “This Maxima no longer needs to let the odometer tell it how far it has gone — it has chosen a path of greatness and valor and refuses to let silly numbers determine its life!”
At the end, Nissan reached out to Aker on Twitter with an offer he couldn’t refuse: the Japanese automaker wanted to buy the car from him for his original asking price of $1,400 (he had lowered the price to $900), and offered to donate an additional $1,000 to Aker’s charity of choice. Aker accepted and Nissan sent the money the next day.
Because of the video, it creates a positive image for Nissan company.
